Modern Optical International knows that you care how information about you is used and
shared, and we appreciate your trust that we will do so carefully and sensibly. This notice
practices described in this Privacy Notice.
What Information About Customers Does modernoptical.com Gather?
The information we learn from customers helps us personalize and continually improve your
Modern Optical experience. Here are the types of information we gather.
- Information You Give Us: We receive and store any information you enter on our
website or give us in any other way. You can choose not to provide certain
information, but then you might not be able to take advantage of many of our
features. We use the information that you provide for such purposes as responding
to your requests, customizing future website experiences for you, and
communicating with you.
- Automatic Information: We receive and store certain types of information
whenever you interact with us. For example, like many Web sites, we use "cookies,"
and we obtain certain types of information when your Web browser accesses
modernoptical.com and other content served by or on behalf of modernoptical.com
on other Web sites.
What About Cookies?
- Cookies are unique identifiers that we transfer to your device to enable our systems
to recognize your device and to provide features such as EZ Ordering, and storage of
items in your Shopping Cart between visits.
- The Help feature on most browsers will tell you how to prevent your browser from
accepting new cookies, how to have the browser notify you when you receive a new
cookie, or how to disable cookies altogether. Additionally, you can disable or delete
similar data used by browser add-ons, such as flash cookies, by changing the addon's
to take advantage of some of modernoptical.com’s essential features, we
recommend that you leave them turned on. For instance, if you block or otherwise
reject our cookies, you will not be able to add items to your Shopping Cart, proceed
to Checkout, or use any modernoptical.com products and services that require you to
Does modernoptical.com Share the Information It Receives?
Information about our customers is an important part of our business, and we are not in the
business of selling it to others. We share customer information only as described below.
- Third-Party Service Providers: We may employ other companies and individuals
to perform functions on our behalf. Examples include fulfilling orders, delivering
packages, sending postal mail and e-mail, removing repetitive information from
customer lists, analyzing data, providing marketing assistance, providing search
results, processing credit card payments, and providing customer service. They have
access to information needed to perform their functions, but may not use it for other
- Protection of modernoptical.com and Others: We release account and other
information when we believe release is appropriate to comply with the law; enforce
or apply our Terms and Conditions of Use and other agreements; or protect the
rights, property, or safety of modernoptical.com, our users, or others. This includes
exchanging information with other companies and organizations for fraud protection
and credit risk reduction. Obviously, however, this does not include selling, renting,
sharing, or otherwise disclosing identifiable information from customers for
commercial purposes in violation of the commitments set forth in this Privacy Notice.
How Secure Is My Information?
We work to protect the security of your information during transmission by using Secure
Sockets Layer (SSL) software, which encrypts information you input.
- We reveal only the last four digits of your credit card numbers when confirming an
order. We transmit the entire credit card number to the appropriate credit card
company during order processing.
- It is important for you to protect against unauthorized access to your password and
to your computer. Be sure to sign off when finished using a shared computer.
What Choices Do I Have?
- As discussed above, you can always choose not to provide information, even though
it might be needed to make a purchase or to take advantage of such
- You can add or update certain information at any time.
- If you do not want to receive e-mail or other mail from us, please advise us
Conditions of Use, Notices, and Revisions
If you choose to visit modernoptical.com your visit and any dispute over privacy is subject
to this Notice and our Terms and Conditions of Use, including limitations on damages,
resolution of disputes, and application of the law of the State of Illinois. If you have any
concern about privacy at modernoptical.com, please contact us with a thorough description,
and we will try to resolve it. Unless stated otherwise, our current Privacy Notice applies to
all information that we have about your account. We stand behind the promises we make,
however, and will never materially change our policies and practices to make them less
protective of customer information collected in the past without the consent of affected
Examples of Information Collected
Information You Give Us
You provide such information when you search, buy, post, participate in a contest or
question-hdgnaire, or communicate with customer service. For example, you provide information
when you search for a product; place an order through modernoptical.com; provide
information in Your Account (and you might have more than one if you have used more
than one e-mail address when shopping with us) or Your Profile; communicate with us by
phone, e-mail, or otherwise; complete a questionaire or a contest entry form. As a result
of those actions, you might supply us with such information as your name, business name,
address, and phone numbers; credit card information; and financial information, including
Federal identification numbers.
Examples of the information we collect and analyze include the Internet protocol (IP)
address used to connect your computer to the Internet; login; e-mail address; password;
computer and connection information such as browser type, version, and time zone setting,
browser plug-in types and versions, operating system, and platform; purchase history,
which we sometimes aggregate with similar information from other customers to create
features like Best Sellers; the full Uniform Resource Locator (URL) click stream to, through,
and from our Web site, including date and time; cookie number; products you viewed or
searched for; and the phone number you used to call our 800 number. We may also use
browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects), or
similar data on certain parts of our Web site for fraud prevention and other purposes.
Information from Other Sources
Examples of information we receive from other sources include updated delivery and
address information from our carriers or other third parties, which we use to correct our
records and deliver your next purchase or communication more easily.
Information You Can Access
Examples of information you can access easily at modernoptical.com include up-to-date
information regarding recent orders; personally identifiable information (including name, email,
password, communications, address book); and payment settings (including credit